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The mobile phone market has significantly grown in recent years. ComReg’s key quarterly data report document 09/50, indicates that there were almost 5.3 million mobile subscribers at the end of March 08, with pre pay subscriptions accounting for 69% of all active mobile subscriptions. Mobile voice traffic in Q1 2009 exceeded 2.4 billion minutes and the number of SMS messages sent in the quarter was 2.9 billion messages.

As with the fixed line market, mobile phone operators are required to comply with the regulations set down for providers of electronic communications in the areas of tariff transparency, complaint handling, directory listings and contracts.