What is the National Directory Database?

The National Directory Database “NDD” is a record of all subscribers of publicly available telephone numbers in the State, who have not refused to have their details recorded in it. It includes both home phone and mobile phone numbers.

The primary function of the NDD is to hold the listing preferences of all consumers as to whether they wish to be listed for telephone directories and directory enquiry services purposes.

It also holds consumers preferences as to whether or not they wish to be contacted by direct marketing companies. This is known as your direct marketing preference.

NDD Functionality

If you want to change your NDD listing you should contact your service provider.

What are the different directory listings?

Consumers are entitled to one free of charge listing in the telephone directory and directory enquiry services. There are a number of different options for directory listings in the NDD:

ListedDetails (name, address, telephone number) is listed in the telephone directory and with directory enquiries
UnlistedDetails listed with directory enquiries only i.e. not in the phonebook
Ex-directoryDetails not listed in the phone book or with directory enquiries

You should contact your service provider if you wish to amend your directory listing. Your listing will remain the same until such time as you request to change it.

All telephone users can register whether or not they want to receive direct marketing calls to their phone.

An ‘unsolicited call’ is a call that is not requested by the person who receives the call. ‘Cold calling’ is when a company calls you, without getting your permission, so they can try to sell you goods or services. This is sometimes called ‘direct marketing’.

The regulatory requirements in this area refer to direct marketing calls only, so if a company contacts you to ask you to take part in a survey, for example, this is not prohibited.

You can change your direct marketing preference by contacting your telecoms service provider. Your direct marketing preference will remain the same until such time as you request to change it.

How do I know what my direct marketing preference is?

If your telephone number is ex-directory, your number should be automatically recorded as not wanting to receive direct marketing calls, unless you have stated a preference to allow direct marketing companies to contact you.

Mobile numbers are “opted out” by default, but consumers may change this by asking their telecoms service provider to change their preference. Your mobile phone number should be automatically recorded as not wanting to receive direct marketing calls unless you have stated a preference to allow direct marketing companies to contact you.

What can I do if I am receiving unsolicited calls?

If you have received direct marketing calls and no longer want direct marketing companies to call you, you should contact your service provider to ensure your preference not to receive direct marketing calls is registered on the NDD.

You can opt-out of receiving direct marketing calls by asking your service provider to place your number on the “do not call register ”.

How does the process work?

When you contact your service provider to tell them you do not want to receive direct marketing calls, they will make sure that this is recorded in the NDD. It will do this promptly, but if there are a large number of similar requests, it may take up to five working days.

Direct marketing companies are required to purchase a copy of the NDD to see which phone numbers do not want to receive ‘cold calls’ and make sure that they do not call them. However, it can take up to 28 days after the information is recorded in the NDD for marketers to access the opt-out listing. This depends on how often they update their own listings.

What can I do if I receive marketing calls against my wishes?

Not all marketing calls fall into the category of ‘unsolicited calls’ or a ‘cold call’. A business may contact you for marketing purposes if you are or recently were a customer. It can do this even if your number is included in the opt-out listing, unless you tell them that you do not want them to phone you. You might also receive a marketing call if you provide phone details to a company, for example by entering a competition, redeeming coupons or requesting a brochure. If you do not want to receive such call, please specify this when you give your details.

If you get an unwanted marketing call from a business that you have had no prior dealings with, or to which you have not provided contact details, tell the caller you do not want to be contacted by that company again.

If you get the call more than 28 days after your details have been recorded in the opt-out register of the NDD, or after you have told the company in question not to contact you again, you may wish to complain to the Data Protection Commission. This office can investigate and prosecute the company if necessary.

How can I make a complaint?

If you get a sales call more than 28 days after your details have been recorded in the opt-out register of the NDD, or after you have told the company in question not to contact you again, you may wish to complain to the Data Protection Commission. It can investigate and prosecute the company if necessary. Please see www.dataprotection.ie for further information.

Who looks after the NDD?

Since 2 September 2019, PortingXS manage and maintain the NDD. Please refer to ComReg Decision D16/18 for further information.

Information for Direct Marketers

Direct Marketing companies who wish to gain access to the NDD should contact PortingXS (ndd@portingxs.nl) . The license agreement and application form are available on PortingXS’s website.