We are the statutory body responsible for regulating electronic communications, postal and premium rate services in Ireland. We are a professional, multi-disciplinary organisation, operating in a dynamic telecommunications environment that is constantly evolving. Our Mission – at the heart of everything we do – is to facilitate the development of a competitive communications sector in Ireland that attracts investment, encourages innovation and empowers consumers to choose and use communications services with confidence.
Our Retail and Consumer Services Division consists of several different teams and functions including Customer Care, Consumer Policy, Postal, Compliance, Universal Service, Premium Rate Services and Consumer Engagement.
The primary role of the Head of Consumer Communications and Engagement is to increase awareness among the public and consumers, including businesses, of their rights in respect of communications services and the tools and services that ComReg provides to assist them. This will help in achieving ComReg’s strategic objective that consumers* can choose and use communications services with confidence.
To achieve this objective, it will be necessary to develop and deliver a ComReg wide strategy for consumer communications and engagement.
Reporting to the Director of Retail and Consumer Services, the successful candidate will manage a small team and will liaise with internal stakeholders across ComReg and with external suppliers to develop and deliver ComReg’s consumer and public engagement strategy.
To ensure that consumers, including businesses, and the public are aware that ComReg is there to assist them in their dealings with services providers and to provide information and assistance.
The successful candidate will take a lead role in ComReg’s engagement with the public, consumers – including businesses – and other relevant stakeholders on issues and advice, awareness, tools and information and on the aspects of ComReg’s role which are of general interest to the public.
*Includes business consumers
The Head of Consumer Communications and Engagement will be responsible for the development and implementation of ComReg’s multi-channel Consumer Communications and Public Engagement Strategy. This Strategy will include:-
The Head of Consumer Communications and Engagement will lead a team of ComReg staff and external suppliers to design, deliver and implement the strategy. This strategy will increase awareness of ComReg and its services which can assist consumers, including businesses and the public. The successful candidate will define objectives, key performance indicators and targets and will establish and coordinate team activities and priorities to achieve effective engagement with consumers and with the general public. The successful candidate will report periodically on the strategic approach, implementation, and effectiveness to the ComReg Leadership Team.
The role is responsible for the following areas:
This will expand on the current multi-channel approach, to better meet the information needs of identified target audience segments working closely with internal stakeholders.
The Head of Consumer Communications and Engagement will be required to have an in-depth understanding of all aspects of communications including channels, content, analytics, and consumer representative relations, coupled with strong leadership capabilities and stakeholder management skills.
In addition to meeting the Essential and Desirable criteria set out below, the role requires a demonstrable track record in the development and delivery of communications strategies ideally within a public sector or telecommunications environment.
In addition to your technical qualifications and experience, you will bring professional competencies and skills in the following core areas:
Strategy and Leadership: Articulates future developments and applies this to operational situations. Creates a climate of cooperation and respect where people strive to achieve common organisational goals and share knowledge. Takes a broad view.
Contextual Understanding: Understands the regulatory, legislative, political, industrial, economic, societal and cultural environment within which ComReg operates. Uses this understanding to interact effectively. Considers the wider impact of actions and decisions.
Communication and Influencing: Communicates clearly, confidently and respectfully. Engages, persuades and convinces others to follow a particular course of action. Ensures all relevant parties are appropriated updated and notified.
Planning and Organising: Establishes and monitors priorities, systematically differentiating between urgent, important and unimportant. Manages activities to deliver results. Meets objectives within predetermined time frames.
People Skills: Uses interpersonal skills to create engagement and clarity. Manages conflict and implements practical solutions. Recognises the impact of own behaviour and adjusts as required. Actively develops others.
Decision Making and Judgement: Effectively builds evidence base to support the decision-making process. Assesses alternative options. Uses judgement to adapt to specific and challenging requirements of the organisation.
If you meet the criteria and are interested in applying, we would love to hear from you.