Consumer Initiatives

Direct Marketing Opt-Out Register

The National Directory Database (NDD) lists all phone numbers printed in public directories or available through directory enquiries. It is also used to list the preference of fixed line subscribers not to receive such unsolicited marketing calls or faxes. This facility is open to both residential and business phone subscribers and is a free service. It applies to voice calls and, for business subscribers, to faxes. The main aim of the register is to stop unsolicited marketing calls and it only applies to calls made from within the state.

If your telephone number is a public number (printed in the telephone book or with directory enquiries and you are receiving marketing calls you can contact your fixed line provider and ask them to place your number in the NDD opt out register.

If your fixed line telephone number is ex-directory (not listed in the printed telephone book or with directory enquiries) then your fixed line telephone provider should place your telephone number in the NDD out–out register automatically.

Subscribers should be advised that it takes 28 days for a preference to opt-out to be recorded in the NDD. The aim of the register is to allow marketing companies to check telephone numbers to ensure that they do not inadvertently ring the number of a fixed line telephone subscriber who has opted out of direct marketing calls . It is a criminal offence to make an unsolicited marketing call to a fixed line telephone number that is recorded in the opt-out register. Enforcement is a matter for the Data Protection Commissioner.

Mobile

It is an offense for a direct marketer to call you on your mobile phone if you have not given prior consent. If you wish to receive direct marketing to your mobile you can contact your mobile phone provider and they will place your number in the NDD opt–in to direct marketing list.

Key points

  • This facility is open to both residential and business phone subscribers.
  •  It is a free service.
  • It applies to voice calls and, for business subscribers, to faxes.
  • Its aim is to stop unsolicited marketing messages.
  • Phone companies will pass on their customers’ preference to the NDD in accordance with regulatory obligations.
  • Within 28 days of opting out, no cold calling should occur.
  • Marketing companies who break the rules face prosecution by the DPC.
  • All ex-directory numbers automatically entered onto the register.
  • A direct marketer should not call you on your mobile phone if you have not given prior permission.



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