There’s one other type of cookie that we use, called Google Analytics. This is a service provided to us by Google, and operated by them. When you visit our website, Google Analytics places a cookie on your device, and it tracks when you visit, what pages of our website you visit and what things you click on. It also tracks what IP address you use to access our website and so potentially your location. (Please check Google’s privacy notice for more information.) We don’t receive this tracking information from Google. Also, we do not attempt to identify individual visitors and we do not use third-party advertisements or a third-party ad service on this site. Instead, Google provides us with anonymised, aggregate data based on the tracking information it collects: for example, what percentage of website visitors in a particular month were repeat visitors. Most web browsers are set to automatically accept cookies, but you can change the settings on your browser to reject all cookies, to be notified when a cookie is sent or to accept all cookies. Your browser’s privacy settings screens will tell you how to do this. Google has created a tool (called a browser add-on) to allow users prevent their data from being used by Google Analytics. For more information, see the Google Analytics opt-out browser add-on at https://tools.google.com/dlpage/gaoptout. However, you should note that if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our site.
We retain our cookies (those we directly use) for 12 months, and then, if you visit our website after 12 months, fresh cookies may be placed on your device, if you haven’t chosen to block them.